Absolut Creative Indians

The Creative Indians with ManilRohit is a tv series made in India that features people form different industries that has stand out in a creative and disruptive way.

Challenge

Create a social media campaign for the launch of the second season of the popular show, the creative indians. The campaign needed to be creative and young to appeal to targeted customers.

Campaign

Concept creation for facebook / Graphic design / Animations

Concept : Game Changers They are talented, but what makes them different is the way that their brains work in the eleventh hour.

That last move is the difference between a failure and a succes. They have the ultimate bright idea that can morph from failure to achievement in less than a second.

Maybe finding the missing piece of a puzzle, the right move on the board, or the right card, but at the end having fun while playing the game.

Inspiration

Inspired on classic game boards, and toys that needed, a bit of strategy, creativity and a Game Changer to win.

Art Direction

Outline Illustrations using Absolut Vodka legendary blue and including neon contrast colors.