From all the things that are coming back from the 90s, I never thought this one would have a sequel.
Mike Tysonโs gnarly story about biting Evander Holyfield in a fighting match in 1997, has turned into a brand story, and with a lot of character!
Expowest 2022 highlighted most of the trends that influenced brands in 2021-2022 and now we have the chance to witness their brand development and packaging! Here are my top pics.
Read MoreItโs not only your responsibility as a founder to be open about your business but also, the brand strategist's job, to make the right questions to get great answers.
Read MoreLetโs be honest, It's not easy to have a #brandmanager on your payroll or a creative team that knows how to follow branding guidelines.
Read MoreBuilding a brand is a conscious effort, just make sure to let go of these few things.
Read More
From all the things that are coming back from the 90s, I never thought this one would have a sequel.
Mike Tysonโs gnarly story about biting Evander Holyfield in a fighting match in 1997, has turned into a brand story, and with a lot of character!