Best Super Bowl Ad "The New Frontier" by Salesforce

Every year on Monday after the #superbowl, I put on my advertising glasses and watch all the #superbowlads. This one is my favorite so far 🥸

"The New Frontier" Salesforce Super Bowl Ad, Join #TeamEarth w/ Matthew McConaughey & Salesforce

Salesforce is a software company that not everyone knows (outside of corporate buildings). But how do you advertise on the biggest ad platform of the word and make an impact?

✅ The ad is not focused on the software at all, it's focused on people 🙌🏽, and circle back to their brand values.

✅ It addresses the challenges of our time to connect, engage, focus on sustainability, and work for a better future on earth!

✅ The call to action is clear and appeals to the greater good.

✅ Hints at Jeff Bezos, and Elon Musk for focusing on virtual realities, and far away planets, rather than focusing on the real problems on earth.

✅ This ad launched the SalesForce #teamearth platform, where they are looking to shine a light on how businesses and people can come together to build a better future.

👁 A wink to the ones who watched "Interstellar".

✨ Overall, a well-done ad, with a great script, messaging, and top production.

#superbowl2022 #metaverse #advertising #sustainability #people