3 steps you should not miss on your brand strategy

if your company doesn't have the following, you need to work on your brand strategy 👇🏽

1. Defined Buyer persona
Choose a customer that has gone through the buying process, avoid assuming things about your customer at all costs.

Building a buyer persona out of the air won't give you the real feedback to build a real brand. Get your hands dirty and ask the right questions.

2. Defined purchase journey
You need to know exactly when, and how to reach your customer's attention, every step matters if you want recognition, don't get lost on first impressions, and be consistent in your communication.

3. A solution that actually matters
Think this through, what is your product/service helping to solve? And how is this solution creating a connection with your customer?
We are emotional buyers, don't forget about that.

#brandstrategy #branding #branddevelopment #cpg #cpgbrands #startup #vcfunding