Ep11: Collaboration Over Competition: Tirzah Adrian’s Path to Purpose-Driven Business

 

In this episode of Resilient as F*k!, Vivian Perez sits down with Tirzah Adrian of Barter Coach Alberta to explore the emotional highs and lows of entrepreneurship—unpacking how vulnerability, collaboration, and self-trust have shaped her journey and her work.


Available on Spotify and Apple Podcast


How do you trust yourself and collaborate effectively when fear and self-doubt creep in?

Tirzah Adrian shares her journey of overcoming burnout and self-doubt to build a brand rooted in trust, collaboration, and authenticity. She talks about how embracing vulnerability, trusting her instincts, and collaborating with like-minded partners helped her navigate challenges and create meaningful connections with her audience.

From overcoming burnout to using storytelling and partnerships to connect with her audience, Tirzah shares her candid insights and practical strategies for entrepreneurs looking to balance growth with well-being and collaboration.

Key Takeaways:

  • Trust Your Instincts: Your intuition is built from experience—learn to trust it.

  • Vulnerability Builds Connection: Sharing your story humanizes your brand and deepens relationships.

  • Collaboration Amplifies Impact: Partnering with others helps scale your business while maintaining authenticity.

  • Prioritize Self-Care: Emotional well-being is critical for sustainable business growth.

Memorable Moments:

  • Tirzah’s reflections on burnout and how it impacted both her business and personal life.

  • A moment when collaboration with trusted partners helped her regain momentum after a major setback.

  • Tips on integrating self-trust, storytelling, and collaboration into your business strategy.

Tirzah’s story is a reminder that resilience, collaboration, and vulnerability are essential parts of the entrepreneurial journey.

Where to Listen:

Catch the full episode on Spotify or Apple Podcasts for more insights on building resilient brands that connect.

Have a story of your own “epic f* up” that turned into a triumph?

Share it with us, Subscribe to Resilient as F*k! for more real stories of resilience. Follow along for the raw, real stories behind success in the CPG industry.

 
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Ep10: Building a Sustainable Skincare Brand with Isabelle Guilmette