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The Brand Idealist
Piping Hot Brand News
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Piping Hot Brand News 🗞️🗞️
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Is gear lube supposed to have emotional packaging? 👀
Packaging has the power to tell a story to the customer, and this packaging jumped out because of a few factors, and I'm going to put my designer cap on to explain:
Why is a rap singer now the creative director of a soft drink company? 👀
Grammy award-winning musician Macklemore (Ben Haggerty), a long-time advocate for recovery, has teamed up with CLEAN Cause, and is now their creative director.
The beverage company produces sparkling yerba mate and is dedicated to helping individuals find freedom from substance abuse.
Did you notice m&ms got a little "less sexy"? 👀
This rebrand, emphasizes inclusion and diversity. Redefining each character that speaks to the current customer - who is not looking to be labeled by gender norms and are a reflection of current global issues, like equality, representation, and mental stigma.