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The Brand Idealist
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Sustainability has shifted from a nice-to-have to a non-negotiable for consumers. Brands that fail to integrate eco-friendly practices risk.
Piping Hot Brand News
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Piping Hot Brand News 🗞️🗞️
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Learn how CPG brands can transform their strategy to create seamless experiences across digital and physical platforms, integrating touchpoints and personalizing the customer journey.
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Vivian Perez
Vivian Perez
The key element to building a successful brand strategy might not what you think.
It’s not only your responsibility as a founder to be open about your business but also, the brand strategist's job, to make the right questions to get great answers.
5 things you should know about brand consistency to increase your revenue 👇🏽
Let’s be honest, It's not easy to have a #brandmanager on your payroll or a creative team that knows how to follow branding guidelines.
Vivian Perez
Vivian Perez
You need to let go of these 4 things to build a brand👇🏽
Building a brand is a conscious effort, just make sure to let go of these few things.