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The Brand Idealist
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Avoid These Common Mistakes When Developing Your CPG Strategy: A Guide for Founders
Many CPG founders make critical mistakes when developing their strategy, from expanding into retail too quickly to neglecting DTC channels. Learn how to avoid these pitfalls and set your brand up for long-term success.
What is an Omnichannel Ecosystem and How Can CPG Brands Transform Their Strategy?
Learn how CPG brands can transform their strategy to create seamless experiences across digital and physical platforms, integrating touchpoints and personalizing the customer journey.
Stop Guessing! How to Use Customer Feedback to Elevate Your CPG Brand Experience
Consumer feedback and data insights are the keys to unlocking a better brand experience for CPG founders. In this post, we explore actionable steps to gather valuable feedback, analyze customer behavior, and implement continuous improvements to elevate your CPG brand.