Colpower
Colpower Electiqs SAS, is a backup energy system company located in Bogotá Colombia, that needed to grow and position it self in the Latin american energy industry, fast and efficiently. Their branding served the company to reach important B2G businesses. in Colombia.
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STRATEGY
REBRANDING
SOCIAL MEDIA CONTENT
The challenge
The energy industry in colombia is lead by mature companies with over 25 years in the market. Positioning the company as an efficient, innovative, and service oriented company was key , in order to fill the gap in the market between international manufacturers and local businesses.
Our Approach
Technology that transforms energy
On strategy co-creation sessions with Luis Perez, Colpower’s Founder, we talked about the importance of developing a language and character for the brand that involved the wave shape as the main trade mark for the company. This energy wave is found in the nature, in between elements like soil, air, water and fire, serving as a medium of transformation, just like Colpower is for its customers.
