Redtag Holiday Campaign

Redtag wanted to develop a holiday campaign that could resonate with the muslim community but still reflect the festive season for new years eve.

We developed a concept that was very well received by the muslim community but also for the expats the Middle East.

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Concept creation

Art direction

Pre production

 
 

31 Resolutions for December

Creation of colorful boxes inspired on the classic gift boxes, allowed the customer to focus on the holiday collection clothes, with out interfering with their believes. the campaign is cheerfull, still neutral, and celebrates the end of the year in a fresh and charismatic way.

 

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Campaign Results

87K

2.17%

Impressions on Instagram

Engagement rate

 
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Visit : @RedtagFashion to see more

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Summer