Loti Wellness
Loti wellness is a growing subscription box company that was founded in 2020 in response to the covid -19 mental struggle that derived from lockdown.
The rebranding of this brand, helped the company to position themselves amongst the top subscription boxes in the country .
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Strategy
Rebranding
Social Media Content
The Challenge
The fast growth of Loti in 2020, made it clear that a new image was needed. A rebranding that reflected the direction and vision of their founders, and a strategy that could speak directly to their customers. The challenge was to create an impactful branding that aligned with their initial brand. Developing a with a new strategy, new communication elements, and customer focus look and feel, that made them stand out from their competition.
The Approach
Actionable tools from therapists delivered every month
One-on-one conversations with the founder Kitty Shum and Chief Strategy officer Joseph Buaron about the vision of Loti, gave us the idea of how to rethink the brand, and convert it into a love brand with its own language.
Archetype
Strategy sessions and multiples analysis of the brand vision, and mission, helped in the selection of the archetype, the sage. Along with the creation of the archetype and visual mood boards. Loti, found a new voice, with clear messaging, and community focus, without losing its therapeutical origin.
“Your self-care journey starts with a pause”
After an exhaustive research about their audience and customer personas, the strategy focused on how to improve the customer’s experience and prompt Loti's customers to pause, self reflect and reset every month.
The development of their brand pillars focused on the idea of a nurturing brand that prompts their customers to take a pause from their daily routine, and focus on the things that they were leaving for last but were affecting their mental health. Giving them therapeutic tools and products to live a more healthful life.
